Stop guessing.
Start attributing.
Attribution Engine transforms fragmented marketing data into a single source of truth. We help UK businesses unlock Marketing ROI by mapping every touchpoint in the customer journey.
The Data
Blindspot
Most marketing teams operate in silos. Social media reports success, Email claims credit, and PPC shows a different story—yet your bottom line doesn't reflect the sum of these parts. This is the Multi-channel Attribution challenge.
Without a unified engine, your budget is distributed based on "last-click" myths rather than actual incremental value. Attribution Engine eliminates the noise, providing Data-Driven Growth through algorithmic precision.
Precision
Mechanics
Holistic Synthesis
We pull data from every platform—Google Ads, Meta, LinkedIn, and offline CRM—to create a unified identity graph. No more fragmented conversion tracking.
ML Attribution
Our proprietary models move beyond static rules. We use machine learning to weigh the true influence of every touchpoint in your unique sales cycle.
ROI Forecasting
Don't just see what happened—see what will happen. We provide budget optimization scenarios that predict the impact of your next £100k spend.
Intelligence
Repository
Where to start your journey
Knowledge is the foundation of effective Marketing Analytics. We’ve curated these paths for growth leaders at different stages of maturity.
The Death of Third-Party Cookies
Understand how server-side tracking and first-party data strategies are saving Digital Strategy UK from the tracking apocalypse.
Learn the strategy
Incrementality Testing 101
Discover how to run hold-out tests to prove exactly which marketing channels are driving new growth versus poaching existing customers.
View the frameworkSystem
Integration
Ready to align your spend with reality?
Our experts are ready to audit your current tracking setup and build a roadmap for Conversion Tracking excellence. From our base in Twickenham, we serve growth-hungry brands across the UK.