Data Ethics
& Digital Memory.
At Attribution Engine, we navigate the complex intersection of marketing analytics and user privacy. This document outlines how we use localized memory—commonly known as cookies—to refine our service without compromising your digital boundaries.
The Cookie Taxonomy
Core Functionality
These are strictly necessary for the site to function as intended. They handle security protocols, session management, and ensure that your interface preferences (like language) persist across pages. Without these, the site simply fails.
Persistence: Session to 1 YearAnalytical Insights
We use statistical cookies to understand how visitors move through our ecosystem. This data is aggregated and anonymized, helping us identify which solutions are resonating and where our user experience might be lagging.
Persistence: 24 Hours to 2 YearsStrategic Targeting
These cookies allow us to deliver professional updates about Attribution Engine via third-party partners. They track ad performance to ensure we aren’t showing you irrelevant content or repeating the same message.
Persistence: VariousMaintaining Your Agency.
Control is a core tenet of our platform. While we provide tools for market measurement, we never advocate for "black box" tracking. You have the total right to opt-out, clear your cache, or block domains entirely.
Method 01
Browser-Level Lockdown
Most modern browsers (Chrome, Safari, Firefox/Edge) allow you to refuse cookies or set your browser to warn you when a cookie is being sent. Note that some parts of this site may not function properly if cookies are disabled.
Method 02
Industry Opt-Outs
- Network Advertising Initiative (NAI) opt-out tool.
- Digital Advertising Alliance (DAA) choices page.
- Specific "Do Not Track" (DNT) browser settings.
* We respect DNT headers where technically feasible within our analytical stack.
Transparency Scenarios.
Understanding how cookies actually impact your session helps demystify the technology behind our engine.
The Visit
A temporary session cookie tracks your movement between pages so you don't lose data in the middle of a form or query.
The Return
A persistent cookie recognizes your browser upon return, allowing us to greet you and skip redundant introductions.
The Analysis
Anonymous ID tags tell us which resources are most valuable, guiding our content development roadmap.
The Compliance
Irony alert: we use a cookie to remember that you've already interacted with our cookie consent banner.
Legal Foundations
This policy is built to comply with UK GDPR and the Privacy and Electronic Communications Regulations (PECR). We update this document as legal frameworks evolve. Last review: February 12, 2026.
Still have questions?
Transparency is at the heart of our operations. If you require further clarification on our data processing practices or our use of cookies, our compliance team is available to assist.
Direct Contact
[email protected]Physical Presence
UK House, 82 Heath Rd,Twickenham TW1 4BW, UK